Dubai continues to dominate global real estate trends, with branded residences in Dubai real estate set to double in the next five years. Buyers are willing to pay premiums of up to 69% more per square foot compared to non-branded residences, driven by exclusivity, lifestyle, and strong investment potential.

Why Branded Residences in Dubai Real Estate Are Booming

The market for branded residences in Dubai real estate has surged dramatically. In 2024 alone, more than 13,000 branded units were sold—a 43% increase compared to the year before. Dubai now boasts over 132 branded developments and 43,000 units, making it the global leader.

This growth reflects a shift in buyer preferences. High-net-worth individuals (HNWIs) and international investors are seeking homes that combine:

• Prestige and exclusivity
• Lifestyle amenities aligned with luxury brands
• Stability and resilience against market volatility

Who is buying branded residences in Dubai real estate?

According to consultancy data and brokerage insights, the majority of buyers for branded residences in Dubai real estate come from:

• Russia, China, and India—drawny tax-free wealth protection
• Europe—attracted by political stability and luxury lifestyle
• Tech entrepreneurs under 5050—preferring innovative,randed living spaces

Dubai’s wealth demographics are also expanding. The city is home to 81,200 millionaires, 237 centimillionaires, and 20 billionaires. Ultra-high-net-worth individuals are projected to grow by 30% by 2028, further fueling branded residence demand.

Why Investors Prefer Branded Residences

Branded residences in Dubai real estate are not just lifestyle statements—they’re also strong investment assets. These properties:

• Command higher resale values
• Remain resilient in downturns
• Offer rental yield premiums compared to non-branded residences

Many investors use these residences as second homes or secure wealth havens, while others lease them to Dubai’s luxury rental market.

Popular Brands in Dubai’s Real Estate Market

Brand association is now central to real estate decisions. Leading projects include:

• Armani Beach Residences
• Bulgari Residences
• Four Seasons Private Residences
• Atlantis The Royal Residences
• Bugatti Residences
• Jacob & Co. Residences

These aren’t just homes—they’re full lifestyle ecosystems, complete with curated services, brand-inspired interiors, and elite communities.

Future of Branded Residences in Dubai Real Estate

The sector is expanding beyond hospitality. Developers are partnering with fashion, automotive, and luxury lifestyle brands to create cross-industry branded residences.

Upcoming launches will feature influences from:

• Fashion brands like Armani and Versace
• Automotive names like Bugatti
• Luxury watches and jewelry like Jacob & Co.
• Wellness brands bringing holistic living

By 2028, Dubai expects over 200 branded developments, making it a world hub for branded real estate.

Why Dubai is Leading the World

Unlike European capitals with tight land restrictions, Dubai offers developers more creative freedom and space for ambitious branded projects. Add in:

• A stable economy
• Flexible residency options
• A tax-free investment environment

…and it’s easy to see why Dubai is the top global market for branded residences.

Key Takeaways for Buyers and Investors

• Prices: Branded residences sell for up to 69% higher than standard properties.
• Demand: Expected to double in the next 5 years.
• Buyers: HNWIs from across Asia, Europe, and beyond.
• Future: Expanding into wellness, fashion, and automotive sectors